| Factors That Can Hurt a Site's Search Engine Placement
While having a quality website with a good design and good content is key, it is not enough to get your site noticed by a search engine. There are many factors that can hurt your site's search engine placement. This week's newsletter will look at some reasons your site might not get listed in the search engines.
Server Down
Search engines don't notify you before they visit your site; they simply send the spider. If your server goes down or your web host is providing you with unreliable service this can have an impact on whether your site gets spidered or not. Imagine if the search engine spider came while you were experiencing downtime. Your web host should be able to provide you with information on their server downtime. Choose a host with reliable, low load machines, and you will minimize the potential issues.
Dynamic Content
A trend in e-commerce today is to use programs like Cold Fusion, ASP and PHP to generate dynamic pages. Dynamic pages are generated based on a database containing information pertinent to the visitor's particular interests. Webmasters love these types of pages because they don't have to maintain them. The pages appear only in the visitor's browser and then vanish when the visitor is done with them. Sounds rather nifty doesn't it? The catch is that most search engine robots can only index static pages. If you want to generate traffic for your site make sure you have pages the robots can read. This means avoiding static pages at all costs.
Spamming Web Host
Another possible problem could be your IP address. You may share a web host and IP address with sites known for spamming. There are some search engines that block sites hosted by free website providers because of spam problems. If your web host also accepts adult-oriented web sites this can cause problems for you as well since Adult sites tend to be the worst spam offenders. If your web host provides hosting for adults sites their IP may be blocked, preventing your site from getting placement. Your web hosting company should be able to tell you if they host adult sites or not. Many web hosts will be able to provide you a dedicated IP address - this ensures that no other sites can be using the same IP, and jeopardizing your site's reputation. A quality hosting company that offers dedicated IP hosting is AAA Business Hosting.
Splash Pages
While splash pages can be very nice and aesthetically pleasing to the eye, they are not very helpful when trying to place your site with search engines. Because splash pages are heavy with graphics but light on content they are difficult for search engines to spider. Search engine spiders are looking for links and content to evaluate. If your homepage is a splash page with no content you are basically telling the search engines that there is nothing to see on your site. Splash pages were more popular 2 or 3 years ago - avoid any design company that still recommends them!
Frames
Search engines don't really know what to make of frames. If your site uses frames it is a likely cause of you not getting placed. Search engine spiders can only see top-level frame code. Unless you include links inside your NOFRAMES tag the spider will leave your site without indexing it. You should avoid frames at all costs - insteads use SSI (Server Side Includes) to re-use navigational content and copyright messags etc.
Time
You may have to wait months for a spider to visit your site. Additionally, just because you get spidered doesn't mean you get immediately listed. There is a holding period from a few days to several weeks before their database is updated. Keep in mind that in addition to the new sites being submitted and the old sites being resubmitted each day, there is also a huge backlog of sites waiting to be spidered as well.
Our Search Engine Optimization Program
The best way to get noticed by the search engines is to use a professional search engine placement service like us. We use our expertise and technological know-how to get top search engine placement:
- Our professionally trained technicians help you to choose the 50 keyword phrases that best reflect the main focus of your site.
- We use those keywords to optimize your meta tags and build a multitude HTML attraction pages designed to conform to the ranking criteria of the top search engines.
- Since many search engines now use link popularity in their rankings, we employ link building strategies such as reciprocal link relationships with related businesses.
- We manually submit your site to Web directories like the Open Directory Project. (We do not submit to spider-based search engine because recent studies indicate that these types of search engines give preference to sites that their spiders find through links.)
- Our online client reporting system puts tracking information at your fingertips so that you can monitor your site's progress.
- Free customer support is always available for active clients through our toll free customer support hotline.
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